Key Highlights
In this blog post we will cover the following topics:
Player advocacy is fast becoming the cornerstone of fair play in online gambling.
The online gambling market will expand to exceed $150 billion during the next decade which creates unprecedented challenges. The expanding market has led to an increase in fake games so player advocacy has become vital for protecting players. This blog explores the rising importance of player advocacy, how Gamecheck contributes to it, and how players can lead the way to establish a fairer gambling environment.
The main goal of player advocacy in online casino gaming involves both empowering and safeguarding players. Player advocacy in online gambling leverages community insights, advanced technology, and independent assessments to safeguard player interests.
Imagine sitting down at your favourite online casino, only to discover that the game you have been playing is not real. Unfortunately, fake games are more common than many players realise. They can appear identical to genuine games, yet they are robbing players of fair play and genuine winning opportunities.
At Gamecheck, we have seen first-hand how fake games undermine player trust and tarnish the reputation of legitimate online casinos. The financial damage from fake games affects players but simultaneously breaks down trust throughout the entire gaming industry which impacts both operators and game providers.
The ability of players to distinguish between real and fake games has become more challenging. Our mission is to protect players while enabling them to make informed decisions, which is why player advocacy is central to our approach. Gamecheck data reveals that without advocacy, players are at risk of encountering manipulated games with unfair outcomes, significantly harming their gambling experience and trust.
Gamecheck is built on the principles of simplicity, transparency, and empowerment, which align perfectly with player advocacy.
Player advocacy revolves around transparency and education.
Players deserve easy access to tools and information that let them independently verify the authenticity of online casino games.
Gamecheck offers exactly that. The Gamecheck tool allows players to quickly verify whether an online casino offers real or fake games by simply entering the URL. If an online casino has not been assessed yet, players can initiate the verification process by reporting it directly through Gamecheck.
Player advocacy thrives best in active communities.
Gamecheck believes strongly in community-driven vigilance.
Players can submit suspicious sites directly through our Chrome Extension, sparking immediate investigations. By placing power directly in players' hands, Gamecheck fosters a more secure gaming ecosystem where collective vigilance helps weed out any fake games. It is player empowerment in action.
The Gamecheck Chrome Extension provides instant verification directly in your browser, ensuring you can check whether an online gaming site is hosting real or fake games. By automatically parsing the site's URL and displaying crucial information like game authenticity status and reported cases, this simple yet powerful tool equips players with essential information exactly when they need it most. Our Chrome Extension allows you to report suspicious online casinos by visiting our Request Verification Page. Your identity will remain anonymous and we will launch an investigation on your behalf.
Trust and transparency are paramount in the world of online gambling.
To build this trust, we created the Gamecheck SEAL - a block-chain integrated verification badge that online casinos can display to demonstrate their commitment to real games and online gaming integrity. This badge is much more than a symbol; it is an active verification mechanism that undergoes monthly monitoring to ensure ongoing compliance. Embedded with a unique QR code, the Gamecheck SEAL can only be scanned using our free Gamecheck App, ensuring authenticity.
Player advocacy is not a one-off event – it is a continuous commitment to integrity. At Gamecheck, our verification is not static or infrequent; we conduct monthly monitoring to maintain the integrity of our Gamecheck SEAL certification. If fake games are detected at any point, we immediately remove the seal from the site and inform players.
This proactive stance on accountability is precisely why player advocacy will shape the future of online gambling. Players deserve assurance that their gaming experience is fair and secure, not just once but every single time they play.
You might wonder - don't traditional licensing and regulatory bodies already ensure fairness? Yes, but only partially. Traditional bodies like eCOGRA certify payout fairness and regulatory compliance but aren't designed to detect fake games specifically.
Gamecheck fills this gap by focusing on game authenticity. We do not merely take casinos at their word - we independently collect evidence and verify authenticity directly with the official game providers. This targeted approach to transparency significantly enhances player trust, something traditional verification alone cannot fully achieve.
Player advocacy at Gamecheck extends beyond automated tools. Players can follow their favourite online casinos on the Gamecheck App, receiving real-time alerts and updates about the status of ongoing verification checks. If fake games are detected, Gamecheck promptly alerts the entire community, ensuring players remain informed and protected.
Technology plays an important role in modern player advocacy:
Blockchain integration:
Gamecheck uses blockchain to securely store data. This technology ensures players can fully trust the verification results provided by Gamecheck.
Mobile accessibility:
The Gamecheck mobile app puts the power directly into players' hands, allowing them to authenticate Gamecheck SEALs and receive updates instantly, anytime, anywhere.
Player advocacy also benefits those reputable online casinos committed to fair play. Online casinos that display the Gamecheck SEAL not only boost player confidence but also differentiate themselves positively in a highly competitive market.
For online casinos, earning the Gamecheck SEAL signals an unwavering commitment to fair play, attracting players who appreciate transparency. It is a virtuous cycle: player advocacy fuels trust, trust fuels engagement, and engagement drives long-term growth.
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Gamecheck's ultimate vision is to set player advocacy as the global golden standard for the online gambling industry. Advocacy ensures players do not just passively trust, but actively verify. This ongoing, transparent relationship between players, online casinos, and verification providers like Gamecheck is the future the industry must strive toward. With powerful tools like our Chrome Extension and the Gamecheck SEAL, we are making substantial strides. But widespread adoption and a collective industry shift toward transparency and integrity remain the long-term goal.
Every player has a role to play in advocating for fair play.
The next generation of online gambling will be shaped by player advocacy.
Gamecheck dedicates itself to protecting players while building trust, and ensuring fair play remains a guaranteed outcome. 
