The SBC Summit Lisbon 2025 closes today Thursday, 18 September after three days of intense discussion, networking, and innovation. For Gamecheck, it was a chance to share our mission and meet those who share our commitment to fair play.
One highlight from yesterday's Player Protection Conference Track was the panel discussion titled From Transparency to Technology: Raising Trust in iGaming.
This session provided the perfect opportunity to showcase how the Gamecheck SEAL helps operators demonstrate their commitment to transparency and fair play.
Gamecheck’s founder, James Elliott, explained how the Gamecheck SEAL gives operators a visible way to prove they are offering real games, not imitations, and highlighted why this is essential for building long-term trust with their customers.
As Gamecheck’s Founder James Elliott emphasised:
“Real games, not fake ones. Transparency, not secrecy. Fair play, not fraud.”
The message resonated across the summit. For operators, the Gamecheck SEAL is more than just a badge - it’s a way to safeguard their reputation and reinforce player confidence. For the industry, it’s a sign that transparency is no longer optional; it is the path to sustainable growth.
Several talks had the audience reaching for their phones, capturing short clips to share with their colleagues and teams back home. Among some of the most powerful moments of the summit were discussions about the financial and reputational costs of fake games for both operators and providers.
Another key takeaway was the shift from acquisition to retention, where player loyalty now hinges on visible fairness. Trust signals, such as the Gamecheck SEAL, are increasingly being leveraged as conversion tools, offering reassurance to players at the moment of decision. These moments sparked some of the most engaging conversations of the week, reinforcing the idea that integrity is not only a safeguard but also a powerful driver of growth.
Across the three conference days of the summit, several themes stood out:
Lisbon was a milestone, not a conclusion. For Gamecheck, the summit reinforced the importance of educating players and affiliates, collaborating with providers, and encouraging operators to adopt the Gamecheck SEAL. Above all, it underscored that the fight against fake games is not a solitary battle but a shared responsibility - and in the months ahead, Gamecheck will be at its forefront.
