We’re here – ICE Barcelona 2026 begins
7 min read
Today marks the official opening of ICE Barcelona 2026, one of the most influential gatherings in global iGaming. As more than 65,000 attendees arrive at Fira Barcelona Gran Via, the halls fill with the energy that only the world’s largest gaming exhibition can create.
For the first time, Gamecheck is here as an exhibitor, ready to welcome operators, providers, and regulators to Stand SG21 in the Sustainable Gambling Zone. This year, ICE reflects a pivotal shift in the industry: a renewed focus on integrity, transparency and independently verified real games in operation. Day 1 sets the tone for a week of meaningful discussion and forward-looking innovation.
The Opening Ceremony – a new chapter begins
At 10:00 this morning, ICE officially opened with its traditional ceremony: a welcome address from Clarion Gaming, a reflection on the year’s global priorities, and the symbolic ribbon-cutting that marks the start of three days of business, learning and collaboration.
With exhibitors spanning over 100,000 m², the atmosphere is one of optimism and purpose. For Gamecheck, this first step onto the exhibition floor represents a milestone in our journey to make verification a global standard.
Keynote Highlight: “The Black Market Challenge”
Day 1 begins with “The Black Market Challenge” - keynote of the World Gaming Forum. This year’s theme focuses on:
- Illegal-market disruption.
- Cross-border integrity risks.
- Emerging regulatory responses.
- The need for trusted, independent confirmation.
The conversation aligns squarely with our mission. As regulators examine new ways to strengthen oversight, verification becomes a practical tool for confirming real games in operation and protecting provider innovation at scale.
Gamecheck at ICE Barcelona 2026
This year marks our first-ever ICE booth, a milestone that allows operators and regulators to connect directly with the teams behind Gamecheck’s verification infrastructure.
Where to find us
📍 SG21 – Sustainable Gambling Zone (Hall 3)
What you can experience today
- Live demonstrations of the Gamecheck SEAL.
- Demos of the Gamecheck app.
- Meet-the-team access with our sales and strategy specialists.
- Consultations for operators exploring Gamecheck SEAL onboarding.
As the industry discusses integrity and black-market disruption, verification becomes a central part of the solution. Our mission today is simple: to help operators confirm real games in operation with transparency and confidence.
Make the most of your first day
Whether you are here for regulatory insights, technological innovation or commercial partnerships, a few practical steps make Day 1 smoother:
- Collect your badge early at the South Access Hall.
- Use the ICE App to navigate the halls, and track SGZ programming.
- Visit the SGZ to discover solutions focused on integrity and responsibility.
- Stop by SG21 to meet our team.
Barcelona’s excellent transport links make the venue accessible by Metro L9 Sud, taxi or rideshare from the airport and city centre.
The World Regulatory Briefing
The World Regulatory Briefing (WRB) opens today with sessions covering market protection, and compliance frameworks across Europe, LATAM, Africa, and the Balkans.
Day 1 WRB topics include:
- Verification as an integrity safeguard.
- Strengthening regulatory cooperation.
- Protecting players with transparent game confirmation.
Gamecheck will be following these discussions closely and contributing insights throughout the event.
Specialised zones open across the venue
As the exhibition floor comes alive, ICE’s major content zones and theatres officially open for their 2026 programmes:
- Sustainable Gambling Zone (SGZ) – proudly sponsored by Gamecheck.
- Esports Arena – spotlighting regulatory priorities in competitive gaming.
- Innovation Corridor – featuring emerging technologies and early-stage companies.
- iGaming Theatre and Payments Theatre – launching today’s industry presentations.
This marks the beginning of dozens of sessions that will run across all three days.
The Sustainable Gambling Zone opens for 2026
We are proud to serve as the official main sponsor of the Sustainable Gambling Zone. The SGZ has become one of ICE’s most important focal points, representing a unified effort to strengthen responsibility, trust and safer digital ecosystems.
Highlights of the zone include:
- More than 30 partners showcasing ESG-led solutions.
- Multi-session programming on safer gambling and transparency.
- Over €385,000 raised to date for safer-gambling charities.
In 2026, verification plays a key role in these conversations, giving regulators and operators clearer assurance about the integrity of the games they offer.
Global networking opportunities
Day 1 concludes with the first wave of networking receptions across the venue. From welcome drinks in the Central Boulevard to early-evening gatherings hosted by exhibitors, today’s events give attendees the opportunity to connect, form partnerships and begin meaningful conversations that will develop across the week. For those planning to visit SG21, pre-booked meetings are encouraged.
Welcome to everyone joining us in Barcelona
ICE Barcelona 2026 is more than a trade show. It is a global meeting point where the industry sets its priorities for the year ahead. Today marks the beginning of meaningful discussions about the future of real, verified online gaming.
For Gamecheck, it is an opportunity to demonstrate how independent verification protects innovation, strengthens player trust and supports a safer, more transparent industry. We look forward to meeting you, guiding you through the Gamecheck SEAL, and showing how verification is shaping the next era of iGaming.