In this blog post we will cover the following topics:
Online casino gaming is booming in unexpected corners of the world. Turkey’s online scene has surged in recent years, and Brazil is fast becoming one of the most dynamic iGaming markets in the world. But growth brings risk. Where new players sign up in record numbers, fake games follow, draining confidence and giving rogue operators a chance to slip through. New player registration at record levels creates an environment where fake games can spread easily, thus damaging player confidence and enabling rogue operators to infiltrate. The solution is Gamecheck.
Our mission has always been simple: help players find real games and avoid fake casino sites. And now, that mission has gone global. As part of Gamecheck’s global expansion, we have developed a strategic blueprint to replicate our successful model in new markets, including Turkey and Brazil.
In Turkey, we have already built a strong presence on Instagram and X through local influencer campaigns and community engagement.
In Brazil, we are rolling out the same strategy, a mix of trusted partnerships with local influencers and social education to help players feel confident every time they play.
The online casino industry is changing fast, and two regions that stand out as emerging giants are Turkey and Brazil. Both countries are seeing an explosion of new online casino platforms and players. In Turkey, a tech-savvy population and strong digital payment culture have helped online casinos grow quickly. In Brazil, a mix of rising internet access and cultural love for social games has created one of the fastest-growing online casino markets in the world.
But with every wave of new players comes an equal wave of problems. Fake games that are essentially pseudo copies of well-known online casino games are now a global issue. These games look real but are not built to play fair. They cut pay-outs and undermine trust in the entire industry.
“Growth is good for players and game providers, but it also creates space for rogue operators to exploit that excitement,” says a Gamecheck spokesperson. “Turkey and Brazil are exactly where we need to be to make sure new players don’t get burned by fake games.”
Gamecheck’s first big international push happened in Turkey, and it is already proving that social-first campaigns work.
We started by working with Turkish influencers in gambling-adjacent spaces, from Twitch streamers to casual gaming bloggers. These partners introduced Gamecheck in a relatable, culturally relevant way, explaining why checking a game before playing matters.
“Players want advice from someone they trust,” explains the Gamecheck team. “That’s why we work with voices they follow every day.”
Influencers were just one part of the plan. Gamecheck also worked with local gambling forums, affiliate sites, and review hubs, integrating Gamecheck tool links and sharing spot-the-fake tips directly where players chat.
On Instagram, Gamecheck uses carousel posts with simple, shareable tips like:
“Three quick signs your slot might be fake.”
“Check before you play: how the Gamecheck SEAL works.”
On X (formerly Twitter), we explain how fake games spread, and breaking posts flag newly detected scams. This approach has made Gamecheck a trusted voice in Turkey’s online casino conversation, not a distant authority, but a friendly, visible guide.
After Turkey’s success, Gamecheck set its sights on Brazil, a market with even bigger potential and even bigger challenges. Brazil’s online casino space is expanding rapidly, and many players are completely new to online gaming. That makes education the top priority.
In Brazil, we are developing infographics and short, visual content that explains the basics: What are fake games? How can you check your online casino before you play? You can find us in Instagram Stories, X, and clear infographics players can screenshot and share.
Brazilian players respond to local voices.
That is why we are partnering with Brazilian content creators and popular social media influencers who can translate Gamecheck’s mission into everyday language.
“Explaining what a fake game is in English isn’t enough,” says a Gamecheck strategist. “We need it in Portuguese, with practical tips, local humour, and even music that feels familiar and reaches out to real people who want to play fair, real games.”
Brazil’s campaign is not just about awareness; it is also about laying the groundwork for Gamecheck SEAL adoption. The Gamecheck SEAL, which shows that multiple games have been checked by multiple game providers and confirmed to be real, is a powerful trust signal for players. As awareness grows, players will begin to look for the Gamecheck SEAL before they play.
Social media is not just an advertising tool for Gamecheck, it is how we connect directly with players and where they spend their free time.
Instagram is our visual hub.
It is where we post videos:
Stories and reels with talented influencers and videographers, showing how they check a game before they play. It is easy to scroll, share, and save, which is perfect for new and casual players who might only spend seconds thinking about fair play.
We are actively using LinkedIn, Instagram, Facebook, and X as communication channels to show players which are the latest fake casinos they need to avoid and how they can use Gamecheck as a tool to check those sites where fake games have been detected.
Our goal is to guide players in the right direction - towards those legitimate online casinos with real games that can be trusted. This mix of education and immediacy means players do not just learn what fake games are; they also see Gamecheck in action, exposing fake casinos to the wider community, before players lose any money.
From Turkey to Brazil: Gamecheck's global impact
“Fake casinos are not that hard to spot when you know what to look for,” says a Gamecheck team member. “Our posts on Instagram and X are about giving players those tools in seconds.”
For players in Turkey, the impact is already real. More players are checking games before they play, and local influencers are spreading the message: fair play is only one scan away.
In Brazil, the same protections are rolling out. Players are starting to see Gamecheck content in their feeds, with links to the Gamecheck tool and app for instant checks.
Most importantly, players are learning that they have control.
Fake games rely on confusion. Gamecheck replaces that with clarity.
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Turkey and Brazil are not just markets for Gamecheck, they are blueprints for global protection.
By focusing on local voices, social platforms, and multilingual messaging, we have created a model that can scale to other emerging markets where online casino growth is fast. More countries will follow. More influencers will join. And more players will learn one simple step to protect themselves: Gamecheck before you play.
Gamecheck has three Instagram accounts where we post weekly online gaming tips and investigation updates including developments across The UK, Turkey, and Brazil:
Gamecheck Brasil (@gamecheck.brasil)
Gamecheck’s LinkedIn account shares exclusive interviews with industry insights, as well as informative blog posts and news articles exposing fake casinos:
https://www.linkedin.com/company/game-check.
For informative video content about fake casinos flagged for fake games,
and links to all our social media pages follow us on Facebook: Gamecheck
Our official X profile shares updates on Gamecheck’s free tools:
We also have a presence on TikTok:
Follow the Gamecheck Insider podcast by subscribing to our You Tube channel:
