The iGB L!VE London 2025 wrapped up last Friday, bringing together over 15,000 iGaming professionals from around the world to discuss, discover, and advance the future of online gaming. Among the key players in attendance was Gamecheck, represented by our Head of Sales & Partnerships Jack Crabtree, who was on the ground meeting partners, discussing the future of game authenticity, and showcasing Gamecheck’s emerging technologies in the fight against fake games.
Hosted at ExCeL London from 2–4 July 2025, the event, organised by Clarion Gaming, positioned itself as the new hub for the global iGaming community, bringing together affiliates, operators, and tech providers to collaborate on issues shaping the industry. The bustling exhibition floors and high-energy networking sessions were complemented by discussions on affiliate strategies, player protection, and sustainable gambling practices.
For Gamecheck, this was the perfect stage to demonstrate how the Gamecheck SEAL can elevate operator trust and player confidence by ensuring that every game offered on a platform is genuine and fair. Gamecheck’s Head of Sales & Partnerships, Jack Crabtree actively engaged with industry leaders to discuss the transformative benefits of the Gamecheck SEAL for showcasing game authenticity.
During the event, Jack Crabtree engaged with a wide range of operators, from large, established platforms to emerging market entrants, about the rising challenges posed by fake games. Jack highlighted that the Gamecheck SEAL serves as a badge of trust, helping players quickly identify online casinos that are committed to transparency and offer only genuine games. It assures players that a selection of games on an online casino’s platform has been tested and confirmed as real by the original game providers, with verification backed by regular monthly checks.
By earning the Gamecheck SEAL, online casinos can significantly boost player confidence, enhance brand credibility, and foster long-term trust, all without the need for platform changes or technical integration.
“The Gamecheck SEAL is a visible trust signal that shows an operator is serious about game integrity,” Jack explained. “At iGB L!VE, operators clearly saw how the Gamecheck SEAL can help them stand out in a competitive market.”
With London at the crossroads of Europe, Asia, and the Americas, iGB L!VE London provided Gamecheck with a powerful platform to engage with a diverse set of operators and affiliates. The discussions revealed a shared industry need for effective tools that protect player experiences.
The event’s Sustainable Gambling Zone brought attention to ethical operations and player protection, aligning perfectly with Gamecheck’s mission. Jack highlighted how the Gamecheck SEAL complements responsible gambling efforts by ensuring that players are engaging with legitimate games, free from tampering or modifications.
By verifying that only real games are live on a particular online casino site, the Gamecheck SEAL supports player protection and fair play.
The feedback Gamecheck received during the event demonstrated the Gamecheck SEAL’s value proposition
Operators appreciated the clear, player-facing verification badge that helps reduce player concerns around game legitimacy.
Operators recognised that building player trust through transparent game verification can drive engagement and loyalty in competitive markets.
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iGB L!VE London set a new benchmark for industry events, seamlessly blending networking, innovation, education, and community in a vibrant, forward-looking space. The event underscored the power of collaboration in building a thriving, ethical iGaming ecosystem, one where partnerships drive both growth and shared responsibility.
For Gamecheck and the wider iGaming community, iGB L!VE was more than just a gathering, it served as a catalyst for shaping a more collaborative and secure future. Gamecheck’s active presence reaffirmed its commitment to fighting fake games while supporting operators in building more secure gaming environments.
We showcased that game integrity is not just vital for industry giants, it is equally critical for emerging operators striving to build trusted, sustainable brands. The Gamecheck SEAL attracted significant attention as a practical solution to one of the industry's most pressing challenges: combating fake games.
“iGB L!VE London was not just about showcasing technology but about engaging the community around the shared goal of protecting players and building a trusted gaming environment,” Jack reflected. “The Gamecheck SEAL is the tool that makes this goal actionable for operators, and we’re excited about the partnerships that will follow.”
Looking ahead, Gamecheck’s momentum from iGB L!VE will be instrumental in supporting operators in the ongoing fight against fake games, ensuring players continue to enjoy fair, secure, and transparent experiences.
Throughout the event, Gamecheck actively engaged with affiliates, demonstrating how the Gamecheck SEAL can empower them to confidently promote operators, strengthening a network built on trust, accountability, and secure gaming.
In the post-event phase, Gamecheck remains dedicated to collaborating with reputable operators and game providers to accelerate the adoption of the Gamecheck SEAL, positioning game authenticity as a key competitive advantage.
With the momentum gained from iGB L!VE London, the Gamecheck SEAL is now poised to become a cornerstone of operator trust across the evolving iGaming landscape.
