ICE Barcelona 2026

Key Highlights of ICE Barcelona 2026

The Global Standard

ICE sets the benchmark for global gaming. With 65,000+ attendees, 600+ exhibitors and a footprint exceeding 100,000 m², it remains the definitive platform where operators, providers, regulators and innovators shape the future of regulated gaming at worldwide scale.

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The New Hub

Moving from London to Barcelona marks a historic shift for ICE. Positioned at the crossroads of European, Spanish and LatAm markets, the relocation brings more than €300M in economic impact and reinforces the city as the emerging powerhouse of regulated, technology-driven gaming.

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The Core Theme

The 2026 World Gaming Forum sets the tone with its headline theme, “The Black Market Challenge.” Regulators and operators will tackle illegal-market disruption, integrity, and player protection - a perfect alignment with Gamecheck’s mission of independent verification.

The ICE Barcelona Agenda 2026

Who attends ICE Barcelona 2026?

Regulators – 300+ verified regulators representing global markets convene to discuss compliance, market protection, verification standards and cross-border cooperation.

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Operators – Tier-1 sportsbooks and casino operators seeking white-market solutions, robust verification systems, and clear alternatives to grey-market risk.

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Tech & AI Innovators – Companies advancing AI-driven personalisation, responsible gaming systems, fraud detection and integrity tech, including Gamecheck’s verification suite.

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Investors – Venture capital investors searching for the next big idea in the “Power of Play” ecosystem.

Gamecheck at ICE Barcelona 2026

Our first-ever ICE booth and headline sponsorship of the Sustainable Gambling Zone.

As ICE moves to Barcelona, the industry is shifting to sustainable, regulated expansion.

The World Gaming Forum is asking how we can stop the black market. Gamecheck brings the answer. Through independent verification, multi-provider confirmation and clear real games in operation status, we’re setting a new standard for player protection and transparency.

Gamecheck Booth Highlights

• First-ever Gamecheck booth on the ICE show floor
• Meet-the-team access with sales and strategy specialists
• Pre-booked consultations available with our sales team
• Live demonstrations of the Gamecheck app and the Gamecheck SEAL

Sponsor of the Sustainable Gambling Zone (SGZ)

Gamecheck is the official main sponsor of the Sustainable Gambling Zone at ICE Barcelona 2026, the award-winning hub for responsibility, transparency and player protection.

Why this matters

• The SGZ is where the industry addresses safer gambling and ESG-led innovation
• The 2026 zone sits prominently between Halls 4 and 5, ensuring high visibility
• More than 30 partners showcase solutions for player protection and safer play
• Over €385,000 raised for safer-gambling charities since its inception

Gamecheck’s leadership role

• Bringing verification and transparency to the centre of the industry
• Supporting regulators and operators with clear game confirmation
• Positioning the Gamecheck SEAL as a new global standard

Plan your trip – Make the most of ICE Barcelona 2026

Accommodation - Book early. ICE brings tens of thousands of visitors. Secure the official ICE hotel block for the best rates and proximity.

Choose your pass - ICE badges typically include Exhibitor, Delegate, and Visitor passes. Registration opens months in advance, with early sign-ups securing the lowest rates and fastest badge collection. Some passes include access to the World Regulatory Briefing, esports sessions, and specialist zones like the Sustainable Gambling Zone (SGZ).

Find the venue - Fira Barcelona Gran Via, Av. Joan Carles I, 64, is a world-class venue located 12 km from Barcelona-El Prat Airport. Only 15 minutes from the airport via Metro Line L9 Sud. Fully connected to Barcelona’s public transport network.

Register early - Badge collection desks open from 08:00 each morning at Fira Barcelona Gran Via South Access Hall. Pre-registration the day before the show is strongly recommended to avoid opening-day queues. Bring your confirmation email QR code and a government-issued ID.

Download the ICE app - The official ICE Barcelona mobile app provides a full event agenda, booth locator, interactive floorplan, and meeting scheduler. Use it to bookmark sessions, plan SGZ visits, and receive live updates about the halls, speaker timings, and transport.

Plan your schedule - ICE is vast - map your priorities before arrival. Must-see highlights include:

• Exclusive keynote: “The Black-Market Challenge” on 19 Jan 2026
• Sports Betting Insights and Esports Pavilion on 20 Jan 2026
• The Future of Lotteries programme on 21 Jan 2026
• The Sustainable Gambling Zone, where Gamecheck is a headlining sponsor.

Use transport tips - Fira Barcelona Gran Via is one of Europe’s best-connected expo venues.

• Metro: Line L9 Sud links the venue directly to Barcelona Airport (El Prat) and the city.
• Taxi/Uber: 15–25 min from the airport depending on traffic.
• Airport to Venue: Approx. 20 minutes by taxi or metro.
• Parking: 4,500+ spaces across the venue.
• Shuttle buses: ICE typically runs shuttles from key hotel zones – check updates in the app.

Explore Barcelona - Make time to enjoy the city. ICE highlights local recommendations including:

• The Gothic Quarter and Las Ramblas.
• Gaudí landmarks like Casa Batlló and Sagrada Família.
• Seafront dining at Barceloneta including tapas bars, seafood, and Catalan cuisine.
• January is quieter, making it a perfect time to explore Barcelona’s galleries and waterfront.

In closing: ICE Barcelona 2026

ICE Barcelona 2026 is more than a trade show - it’s the global meeting point where the iGaming industry shapes its priorities for the year ahead. In Barcelona, decision-makers gather at scale, combining serious business with a city known for innovation, energy, and world-leading creativity.

For Gamecheck, ICE 2026 is a pivotal opportunity to connect with operators, providers, regulators, and research-driven review teams - all united by a shared goal: Real games in operation.

We look forward to meeting you in Barcelona and demonstrating how independent multi-provider verification protects innovation, strengthens player trust, and supports a safer global industry.

Visit us at Stand SG21 in the Sustainable Gambling Zone (SGZ) to see how the Gamecheck SEAL confirms the integrity regulators demand and players deserve.

Click the Book a Meeting button at the top of this page or contact our team directly at sales@gamecheck.com. Pre-booked meetings are recommended due to the event’s scale.

FAQs about Gamecheck at ICE Barcelona 2026

1. Where is Gamecheck located at ICE Barcelona 2026?

Gamecheck will be exhibiting at Stand SG21 on the ICE show floor, with additional presence inside the Sustainable Gambling Zone. Visitors can access live demos, product walkthroughs and Gamecheck SEAL consultations throughout all three days.

2. How can I book a meeting with the Gamecheck team?

Click the Book a Meeting button at the top of this page or contact our team directly at sales@gamecheck.com. Pre-booked meetings are recommended due to the event’s scale.

3. How do I get tickets for ICE Barcelona 2026?

Tickets can be purchased through the official ICE website, with options ranging from free exhibition access to premium World Gaming Forum passes. Early booking is strongly advised.

4. What’s the dress code at ICE Barcelona?

Most attendees follow a business or smart-casual dress code. Comfortable footwear is recommended due to the size of the venue and large exhibition footprint.

5. Will Gamecheck provide live demos during the event?

Yes. Our team will run continuous on-booth demonstrations of the Gamecheck SEAL, the verification platform, the Gamecheck app and the Gamecheck Chrome extension throughout all show days.