Behind Gamecheck's first-ever expo booth
8 min read
When ICE Barcelona 2026 opens its doors this January, more than 65,000 attendees, 600 exhibitors, 200 speakers and 300 regulators will gather at the Fira Barcelona Gran Via for what is set to be one of the most influential gaming events in the world. 2026 marks the second year that ICE takes place in Barcelona, and the first time Gamecheck takes its place on the exhibition floor with a dedicated booth of its own. For a company built on verification, trust and transparency, the opportunity is far more than a milestone – it is a defining moment in our mission to strengthen global player protection.
This is the story behind Gamecheck’s first-ever booth, why we chose to become the main sponsor of the Sustainable Gambling Zone, and how both spaces will showcase the future of independent verification. And for operators, providers and other stakeholders interested in meeting our team, it will also be your gateway to booking a demo, understanding the Gamecheck SEAL lifecycle, and exploring partnership opportunities for 2026 and beyond.
Gamecheck at ICE Barcelona 2026
Gamecheck’s presence at ICE Barcelona 2026 is built on a simple belief: players deserve real games, providers deserve protection for their innovation, and operators deserve tools that confirm their game authenticity clearly and independently.
The 2026 World Gaming Forum sets the tone with its headline theme, “The Black Market Challenge.” Regulators and operators will tackle illegal-market disruption, integrity, and player protection - a perfect alignment with Gamecheck’s mission of independent verification. The World Gaming Forum is asking how we can stop the black market. Gamecheck is offering a solution. Through independent verification, multi-provider confirmation and clear real games status, we’re setting a new standard for player protection and transparency.
In 2026, verification is becoming a competitive requirement, shaping how operators build trust, how providers protect their game IP, and how players decide where to play. As the independent verification standard for casino games, Gamecheck exists at the intersection of all three groups – providing a single source of truth that confirms whether an online casino offers real games in operation, if fake games are detected, or if a platform is under pending checks.
Our first booth at ICE is an extension of that mission. It is a space designed to make verification tangible – not just something discussed on panels, but something operators and providers can see, test and adopt immediately.
Inside the Gamecheck booth - Stand SG21
Gamecheck’s booth will provide a live showcase of the entire verification experience. The booth will provide a working environment where visitors can explore how the Gamecheck SEAL works across the Gamecheck app and Chrome extension.
Across three days, the Gamecheck team will run demonstrations showing:
- How operators can integrate the Gamecheck SEAL.
- How players can use the Gamecheck SEAL to confirm real games before they play.
- How global multi-region data strengthens verification accuracy.
Every visitor to the booth will be able to walk through the Gamecheck SEAL lifecycle from start to finish – from the moment an online casino is submitted for verification to the point the provider confirms whether the games are real or fake. The booth is also where our team will discuss Gamecheck SEAL onboarding, including the rising demand for verification across Europe, LATAM, and the Western Balkans. To arrange a meeting at our booth, visitors can contact our sales team.
Gamecheck booth highlights
- First-ever Gamecheck booth on the ICE show floor.
- Meet-the-team access with sales and strategy specialists.
- Pre-booked consultations available with our sales team.
- Live demonstrations of the Gamecheck app and the Gamecheck SEAL
Why ICE Barcelona is the right place for our next chapter
ICE Barcelona 2026 brings together the full spectrum of the global gaming ecosystem – operators, providers, regulators, cybersecurity experts, payments partners, AI developers and more. For Gamecheck, the location is strategic for several reasons:
1. A global audience in one venue
With more than 65,000 attendees and visitors from over 150 countries, ICE provides unmatched reach. The Fira Barcelona Gran Via is the ideal platform for presenting verification as global infrastructure rather than regional add-on.
2. Barcelona’s role as a gateway to LATAM
Barcelona is uniquely positioned as Europe’s bridge to Latin America. Operators and providers across Brazil, Chile, Peru, Mexico and Argentina increasingly require game authenticity confirmation as mobile gaming accelerates in those markets.
ICE Barcelona 2026 gives us the opportunity to support LATAM operators directly, explore regional partnerships, and demonstrate how multi-provider confirmation protects both players and providers.
3. The rise of regulatory alignment
Regulators attending ICE are working toward greater clarity, more transparency, and stronger consumer protections. Verification supports all three.
As fake casinos grow more sophisticated, regulators are recognising that independent confirmation of game authenticity is essential. Gamecheck’s presence at ICE allows us to participate in discussions while demonstrating a practical, ready-to-deploy solution.
Sponsoring the Sustainable Gambling Zone: Why it matters
In addition to our booth, Gamecheck is also the main sponsor of the Sustainable Gambling Zone (SGZ), one of the most respected and forward-looking areas of ICE Barcelona. The SGZ is the event’s central hub for responsibility, transparency and player protection – the same values on which Gamecheck was founded. Our decision to become the headline sponsor of the SGZ reflects three core commitments:
1. Protecting players through clarity
Players do not attend ICE, but their safety shapes every discussion that takes place there. By sponsoring the zone, we bring independent verification into the heart of the industry’s sustainability conversation. Fake casinos exploit players by offering non-provider games; the SGZ allows us to show operators how verification prevents this.
2. Supporting providers as they protect their innovation
Leading game providers increasingly rely on Gamecheck to confirm which operators are offering their real games. With piracy, unauthorised replicas and manipulated game files on the rise, the SGZ allows us to highlight why protecting provider IP is a sustainability issue as much as it is a commercial one.
3. Verification as essential infrastructure
Sustainability in gaming is no longer just about responsible gambling tools. It is also about environmental sustainability, safe payment practices, data transparency and integrity of products.
Gamecheck brings product integrity to that conversation. Without confirmed real games, no responsible gambling message can be meaningful. The SGZ allows us to communicate this clearly to operators, providers and regulators.
Throughout ICE, Gamecheck will be present in the SGZ for panels, discussions and demonstrations. Stakeholders interested in verifying their games and learning more about the Gamecheck SEAL can meet our team there as well as at the booth.
What visitors can expect from Gamecheck at ICE
1. Gamecheck SEAL demonstrations
Visitors will be able to watch the verification process unfold step by step – from the initial check to the provider confirmation. For decision-makers evaluating Gamecheck SEAL adoption, this is the most transparent way to understand the value of verification.
2. Multi-provider insights
Gamecheck collaborates with leading game providers to confirm game authenticity. As more providers join the network, verification becomes faster, broader and even more reliable. Visitors will gain insight into how multi-provider confirmation enhances protection for both operators and players.
3. Data-driven perspectives on global trends
Verification requests are coming from multiple regions, with particularly high demand in Europe and LATAM. At ICE, we will discuss what this means for operators expanding into new markets and how cross-region intelligence improves verification accuracy.
4. A clear roadmap for onboarding
Our team will be available throughout the event to map out Gamecheck SEAL integration timelines. Operators can book consultations directly at the booth or through the sales contact provided below.
5. Opportunities for partnerships
Beyond operators, Gamecheck is seeking dialogue with providers, operators, aggregators, regulators, compliance platforms and regional gaming alliances. ICE brings them all under one roof, making it the perfect setting for collaborative conversations.
A space built for the people who share our mission
Whether you work in compliance, product management, platform architecture, game development, regulatory affairs or player protection, Gamecheck’s presence at ICE is designed for you. Our goal is not simply to exhibit, but to connect with stakeholders who believe in a future where:
- Players can verify real games in seconds.
- Providers maintain visibility and control over their game distribution.
- Operators strengthen their competitive edge through independent confirmation.
- Regulators gain a verifiable way to ensure market integrity.
The gaming ecosystem is strongest when all its participants work together. ICE Barcelona is where those relationships begin.
Meet the Gamecheck sales team at ICE
If you would like to arrange a meeting with our team at our booth you can pre-book a session with our sales department. To schedule a meeting contact:
📩 sales@gamecheck.com or
Book a meeting on our Events page: Events - ICE Barcelona 2026.
Pre-booked meetings are highly recommended especially for operators interested in Gamecheck SEAL onboarding. Early scheduling ensures you will receive a full personalised walkthrough.
Looking ahead: Why this moment matters
ICE Barcelona 2026 will not only be the world’s most important B2B gaming technology exhibition – it will also mark the moment verification becomes a mainstream expectation across global markets. The discussions taking place at the Fira Barcelona Gran Via will influence how the industry approaches trust, integrity and protection for years to come.
For Gamecheck, ICE 2026 represents far more than our first-ever booth. It is a declaration of our mission: to strengthen player protection, support providers as they safeguard their innovation, and equip operators with independent confirmation of real games through the Gamecheck SEAL.
Our sponsorship of the Sustainable Gambling Zone reinforces that commitment. By standing alongside organisations dedicated to transparency and safer gaming, we bring verification into the centre of the conversation and demonstrate why multi-provider confirmation is essential infrastructure for the industry’s future.
We look forward to meeting stakeholders, innovators, regulators, operators, providers and research-driven review teams who share our belief that players deserve real games and that trust begins with proof. At ICE, you will be able to see first-hand how independent verification protects game integrity, builds confidence across markets and supports a safer global ecosystem.
Visit us at Stand SG21 in the Sustainable Gambling Zone to discover how verification can support your business strategy in 2026.
See you at ICE Barcelona. Join us at Stand SG21 in the Sustainable Gambling Zone.
Together, we can move the industry forward in the right direction.