For Gamecheck, SBC Summit 2025 is more than a conference - it’s a platform to demonstrate how independent verification protects players and supports fair play.
Our mission aligns perfectly with SBC’s Player Protection track.
Fake games continue to undermine trust, and events like the SBC Summit give us the chance to share practical solutions with industry leaders.
James Elliott, Founder of Gamecheck, is a lawyer with over 20 years of experience in intellectual property law. He created Gamecheck to protect players from fake casino games and bring transparency to the iGaming industry. At SBC Summit 2025, James will join the Player Protection track to showcase how the Gamecheck SEAL, and new tools like the Gamecheck app are reshaping player trust and fair play across global markets.
The SBC Summit 2025, is set to take over Lisbon from 16 to 18 September 2025. Hosted at the Feira Internacional de Lisboa (FIL) and MEO Arena, this edition promises an unparalleled blend of business, networking, and unforgettable experiences.
The SBC Summit has earned its reputation as “The Greatest Show in Gaming” - a global gathering point for the entire sports betting and online casino world. In September 2025, it returns for its second Lisbon edition, bigger and more ambitious than ever.
From 16 to 18 September 2025, Lisbon will host more than 30,000 delegates from over 130 countries, filling the Feira Internacional de Lisboa (FIL) and the iconic MEO Arena. With an expanded footprint of 135,000 m² - 20% larger than 2024 - this year’s summit promises unrivalled opportunities to connect, learn, and showcase innovation.
This SBC Lisbon Hub is your one-stop guide to what the summit is all about, and how you can get the most out of it whether you’re an operator, provider, affiliate, or player.
The SBC Summit is the global flagship event of SBC (Sports Betting Community), a leading events and media company in the gambling sector, bringing together the entire iGaming and sports betting ecosystem under one roof. 2025 marks its second edition in Lisbon. With expansive expo zones, curated networking opportunities, live entertainment, and industry awards, it has become the place where the future of gaming is shaped.
SBC was founded in 2009 by Rasmus Sojmark, a Danish entrepreneur now based in London. As Founder & CEO, Sojmark established SBC to connect people across the industry and drive innovation through meaningful events and media platforms. Today, his UK-based operations include SBC Events and Sports Betting Community Ltd.
In 2025, attendees can expect:
SBC has designed the Lisbon edition to balance content, commerce, and culture including expo-floor deal-making, and community-driven experiences like the Food Festival and Media HQ. The 2024 Lisbon debut welcomed around 25,000 attendees and set new records for SBC Events. 2025 builds on that momentum, cementing the SBC Summit as the most international iGaming gathering of the year.
The summit isn’t just another trade show. It’s where the future of iGaming is debated, tested, and launched. Here’s why it matters:
With 30,000 delegates, SBC Summit is the biggest event on the iGaming calendar. For operators and affiliates, it’s a rare chance to meet so many decision-makers in one place.
Six thematic stages cover every corner of the industry:
The MEO Arena’s Super Stage will once again host high-profile keynotes.
In 2025, Gary Vaynerchuk (Gary Vee), Randi Zuckerberg and Rubens Barrichello headline with insights on digital culture and innovation. These talks will set the tone for the industry’s priorities in the year ahead.
Gary Vaynerchuk, better known as Gary Vee, is one of the world’s most influential voices in digital marketing and entrepreneurship. After transforming his family wine business into a multimillion-dollar e-commerce brand, he went on to found VaynerMedia, a global agency helping major companies navigate the fast-changing world of social media. An early investor in platforms like Facebook and Twitter, Gary brings a unique perspective on innovation, consumer culture, and where digital attention is heading next. His high-energy sessions are renowned for leaving audiences with practical, forward-looking strategies.
Randi Zuckerberg, sister of Meta founder Mark Zuckerberg, is a tech entrepreneur, author, and investor. She is the Founder & CEO of Zuckerberg Media, a company she launched in 2013 to create media and tech-driven content across television, publishing, and live events. With a strong focus on empowering women and girls in tech, Randi blends her Silicon Valley experience with a mission-driven approach to digital innovation. Her keynote speech at SBC Summit 2025 will offer insights into the intersection of technology, culture, and creativity in the gaming and entertainment industries.
Rubens Barrichello is a Brazilian Formula 1 legend, holding the record for the most F1 race starts (322) with 11 wins and 68 podiums. Known for his resilience and leadership under pressure, he now brings that champion’s mindset to iGaming as Non-Executive Director for SOFTSWISS in Latin America. At SBC Summit 2025, he’ll join Ivan Montik for a Super Stage fireside chat on “Excellence Under Pressure: Evolving in a Fast-Moving Space.”
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SBC is famous for combining serious business with social energy. Expect:
The Lisbon venue provides 135,000 m² of show space (around 11 football pitches). FIL hosts the expo, while the MEO Arena switches from daytime keynotes to evening galas. This makes SBC Lisbon unique - it blends a professional expo with headline entertainment.
The summit attracts iGaming professionals from every corner of the iGaming world.
Their attendance is what makes Lisbon the place where partnerships happen.
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To get the most out of SBC Summit:
The Gamecheck Team will be on the ground bringing you live daily updates.
Gamecheck’s Founder James Elliott, and our Head of Sales Jack Crabtree will be attending together with our Social Media Manager and team from the LATAM region.
This blog is designed as your evergreen hub for SBC Summit 2025.
Bookmark it for:
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The SBC Summit is more than an expo - it’s where the iGaming world sets its direction for the year ahead. In Lisbon, the industry comes together at scale, combining professional insight with cultural energy, and placing vital topics like player protection and fair play at the centre of the conversation.
This SBC Lisbon Hub, brought to you by Gamecheck, is designed to keep you ahead whether you’re planning logistics, shaping your networking strategy, or simply looking for a complete overview of what’s coming at SBC Summit 2025. For Gamecheck, Lisbon is an opportunity to connect with partners and to underline one simple message:
👉 Real games, not fake ones. Transparency, not secrecy. Fair play, not fraud.
We’ll be on the ground from 15 to 18 September 2025, bringing you live daily updates straight from the summit floor. Expect highlights of the day, insights from our meetings, and on-the-ground reflections to follow the event in real time.
Join us here on the Gamecheck Blog and on LinkedIn (Gamecheck UK & LATAM) for full coverage - let’s make SBC Summit 2025 in Lisbon, Portugal the most impactful yet.
