Gamecheck is heading to ICE Barcelona 2026
8 min read
Gamecheck is proud to announce our attendance at ICE Barcelona 2026, one of the most iconic global iGaming events. Held from 19–21 January 2026 at Fira Barcelona Gran Via in Spain, this year’s event represents a major milestone for Gamecheck, as we prepare to unveil our first-ever exhibition booth on one of the most influential global stages in iGaming.
With more than 65,000 attendees, 600+ exhibitors, 200+ speakers and 300+ regulators expected to arrive in Barcelona, ICE continues to be the meeting point for operators, game providers, regulators, innovators, and compliance specialists from every corner of the gaming ecosystem. For Gamecheck, 2026 is the year verification takes centre stage.
Gamecheck is also pleased to reveal that we are the official main sponsor of the Sustainable Gambling Zone (SGZ) at ICE Barcelona 2026. As the award-winning hub for transparency, responsibility and player protection, the SGZ brings together operators, regulators, and safer-gambling organisations to shape a more sustainable future for iGaming. Our headline sponsorship reinforces a shared vision: sustainable gambling must be built on transparency and strong player protection systems.
Join us at ICE 2026, where Gamecheck takes centre stage as the headline sponsor of the Sustainable Gambling Zone. Stop by Stand SG21 to see how we’re elevating industry standards and protecting players worldwide.
A global stage where Gamecheck belongs
According to the official ICE Barcelona 2026 projections, the event is set to welcome: 65,000+ attendees, 600+ exhibitors, 200+ speakers and 300+ regulators.
These numbers reinforce why ICE remains the world’s most important B2B gaming technology exhibition. Its ability to attract every segment of the industry - operators, game providers, online casino promoters, regulators, platform engineers, and compliance leaders, creates a uniquely rich ecosystem for collaboration. Attendees can explore:
- Keynote speeches and sessions featuring 200+ speakers.
- Hundreds of new product launches across various platforms.
- The Pitch ICE Zone for start-up innovation.
- The Sustainable Gambling Zone focused on player protection.
These experiences reflect the global direction of gaming - innovation, responsibility and trust. And Gamecheck will be participating in these conversations every step of the way.
For Gamecheck, the timing could not be more strategic. As global conversations shift toward trust infrastructure, ICE provides the platform we need to amplify our message: real games must be the industry standard. This is exactly the environment where Gamecheck thrives - at the intersection of transparency, technology and player protection.
Gamecheck is the official main sponsor of the Sustainable Gambling Zone (SGZ) at ICE 2026. As a platform dedicated to strengthening game integrity worldwide, we are proud to lead one of the most important areas of the entire event. This partnership places us at the heart of the industry’s most important safer-gambling conversation.
Introducing Gamecheck’s first-ever ICE booth
2026 marks a major milestone for Gamecheck: for the first time, Gamecheck will host a dedicated booth on the ICE Barcelona show floor. This space is designed to give industry stakeholders a clear, interactive view of how verification works.
Come and visit us at the Gamecheck Booth, Stand SG21. Visitors at the Gamecheck booth can expect:
- Live demonstrations of how our technology confirms real games in operation.
- Step-by-step guidance on adopting the Gamecheck SEAL.
- Insight into how we identify fake games and expose fake casinos.
- Conversations about protecting game providers’ innovation.
- Insight into our growing Chrome extension and app user experience.
The ICE floor is fast-paced, competitive and filled with innovation. Standing out requires a mission-led approach. That is exactly what the Gamecheck team will bring to Barcelona. Our booth is more than a showcase, it’s a place to connect with like-minded stakeholders. It signals that verification and integrity belong on the world’s biggest gaming stage.
The team representing Gamecheck in Barcelona
To ensure our first-ever booth delivers maximum impact, Gamecheck is bringing a full cross-functional team including sales specialists, content creators, strategic leads and product experts. Every department involved in our global outreach will be represented.
Sales team
Our sales team will lead all operator and provider meetings, driving conversations around Gamecheck SEAL adoption, verification workflows and integration opportunities. Their objective is simple:
- Onboard new Gamecheck SEAL clients.
- Give live demos of the app.
- Guide operators through the verification lifecycle.
- Demonstrate how “real games in operation” status enhances transparency.
Operators can pre-book a session with our Head of Sales, Jack Crabtree:
📧 jack.crabtree@gamecheck.com
📧 sales@gamecheck.com
Social media team
The social team will be active throughout the event, turning the energy of ICE into compelling digital storytelling. Expect:
- Live video content.
- Booth highlights.
- Behind-the-scenes moments.
- Interviews with innovators.
Our goal is to bring the scale and momentum of ICE Barcelona 2026 directly to our global audience.
ICE Barcelona 2026: what to expect beyond the booth
ICE Barcelona offers three days of rich programming across multiple verticals, including conferences, start-up zones, product showcases and regulatory briefings. Highlights include:
- Keynote speeches from global leaders.
- The Pitch ICE Zone for start-up innovation.
- Networking across every sector.
- Hundreds of new product launches.
The event covers the complete gambling ecosystem, from online to land-based, and from casino gaming to sports betting, lotteries, esports, payments and compliance. For safer-gambling technology providers like Gamecheck, ICE offers unmatched opportunities to support industry discussions around responsibility, transparency and player protection.
The role of the World Gaming Forum at ICE Barcelona 2026
At the heart of ICE Barcelona 2026 sits the World Gaming Forum (WGF), the strategic leadership conference that shapes much of the event’s high-level agenda. The WGF provides much of ICE’s core agenda direction from combating the illegal market to driving innovation, enhancing sports betting integrity, and addressing cyber threats across global gaming.
While the exhibition floor showcases technology and product breakthroughs, the WGF brings together CEOs, policymakers and regulators to tackle the industry’s most urgent challenges. The opening keynote on 19 January, titled “The Black-Market Challenge”, directly reflects the WGF’s focus on disrupting illegal markets, aligning regulation, and protecting players. These are the exact challenges Gamecheck was built to solve. The alignment between the WGF’s priorities and Gamecheck's mission reinforces why this year’s event is such an important moment for our company and for the industry.
What is the Sustainable Gambling Zone?
The Sustainable Gambling Zone (SGZ) is an award-winning feature of ICE Barcelona that brings together regulators, operators, suppliers, charities and stakeholders to promote safer, more sustainable play. Evolving from the former Consumer Protection Zone, the SGZ reflects a wider mission: supporting player protection, innovation, and transparency. This zone is free to attend for ICE entrants and features panels, demos, technologies and educational content around safer gambling and responsible business practices.
Key features of SGZ at ICE Barcelona 2026
In 2026, the SGZ is given a prominent location between Halls 4 & 5, in an open-plan layout designed for high visibility and engagement. Attendees can explore:
- Player analytics systems.
- Safer-gambling technology.
- AI-driven risk detection tools.
- Onboarding and KYC innovation.
- 30+ partners exhibiting and collaborating.
The SGZ is positioned as a place for innovation, player protection, and business sustainability. It has raised over €385,000 for safer-gambling charities since 2018.
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Gamecheck is the main sponsor of the SGZ
For 2026, Gamecheck is the official main sponsor of the Sustainable Gambling Zone. This partnership reflects a shared commitment between ICE and Gamecheck: that sustainable gambling must be built on transparency and player protection. As a platform dedicated to strengthening the integrity of online gaming, and helping the industry identify and combat the growing challenge of fake games, Gamecheck’s leadership role in the SGZ reinforces the importance of verification in creating a more secure and responsible global industry.
Why this matters for players
The Sustainable Gambling Zone strengthens the industry’s responsibility to players. With Gamecheck leading the zone, the wider ecosystem is pushed toward:
- Better protection from fake casinos.
- Greater transparency from operators.
- Easier access to verification tools like the Gamecheck SEAL.
The SGZ brings operators, providers, and regulators together with one shared mission: building a future where trust and clarity are standard across all gaming platforms. By powering the SGZ, Gamecheck places independent verification at the centre of sustainable iGaming, helping the industry move toward a more transparent environment for every player.
Why verification matters more than ever in 2026
The gaming landscape is changing. The rise of fake casinos, and grey-market distribution has intensified the industry's need for clarity. Every year, players are exposed to more unregulated environments. Each time a player is misled, trust in the entire industry suffers. Providers also face threats as their innovation is copied or manipulated without their knowledge.
Gamecheck exists to solve these challenges through:
- Transparent verification.
- Multi-provider confirmation.
- A clear Gamecheck SEAL system.
At ICE Barcelona, our mission is to show what a fully verified gaming ecosystem looks like, how accessible it is to adopt, and why it is crucial for creating a more sustainable industry.
Meet us in Barcelona
If you're attending ICE Barcelona 2026, we invite you to visit the Gamecheck booth at Stand SG21. Whether you're an operator looking to improve transparency, a provider seeking tools to protect your innovation, a review site exploring how the integration of the Gamecheck database on your platform can improve your reviews, or a regulator exploring verification solutions, our team is ready to connect.
Here’s how you can engage with us:
- Visit our booth for live demos.
- Book a meeting with our team.
- Follow our live social updates.
- Watch our video highlights.
- Read our recap blog and post-event LinkedIn article.
Every interaction will be meaningful. Whether you're discovering Gamecheck for the first time or exploring Gamecheck SEAL adoption, we’re here to support your goals.
Final thoughts
ICE Barcelona 2026 will be a defining moment for Gamecheck. It represents our commitment to a thriving gaming industry where transparency is celebrated, and real games are easy for every player to identify. This is the year we bring online casino verification and the Gamecheck SEAL to the global stage, and we couldn’t be more excited.
Join us at ICE 2026, where Gamecheck takes centre stage as the headline sponsor of the Sustainable Gambling Zone. Stop by Stand SG21 to see how we’re elevating industry standards and protecting players worldwide.
Want to learn more about ICE Barcelona 2026? Read more here.